Most important factors in cosmetic products purchasing decisions in China 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted in April 2021, around 64 percent of Chinese respondents said effectiveness was the most crucial factor in choosing cosmetic products. The price-performance and ingredients were also important criteria for them to purchase beauty products.

Leading factors influencing consumers' cosmetic products purchasing decisions in China as of April 2021

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Release date

October 2021

Region

China

Survey time period

April 2021

Number of respondents

2,484 respondents

Method of interview

Online survey

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