For more than 90 percent of survey respondents, customer centricity is the highest driving force behind the mobilization towards transforming the car industry's sales model. Around 80 percent of them also agreed that both intra- and inter-brand competition are two other major key drivers.
Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers
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* Competition among those dealers who provide cars of the same brand.
** Competition between brands that are positioned in the same segment of the market.
Multiple answers were possible.
The survey was conducted among 50 dealers from the following markets: China, UK, Germany, Spain, France, Sweden.
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Capgemini. (November 23, 2020). Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1238815/drivers-for-future-sales-transformation-according-to-car-dealers/
Capgemini. "Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers." Chart. November 23, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1238815/drivers-for-future-sales-transformation-according-to-car-dealers/
Capgemini. (2020). Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1238815/drivers-for-future-sales-transformation-according-to-car-dealers/
Capgemini. "Key Drivers for a Future Sales Transformation in Selected Markets Worldwide as of 2020, According to Car Dealers." Statista, Statista Inc., 23 Nov 2020, https://www.statista.com/statistics/1238815/drivers-for-future-sales-transformation-according-to-car-dealers/
Capgemini, Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers Statista, https://www.statista.com/statistics/1238815/drivers-for-future-sales-transformation-according-to-car-dealers/ (last visited July 22, 2024)
Key drivers for a future sales transformation in selected markets worldwide as of 2020, according to car dealers [Graph], Capgemini, November 23, 2020. [Online]. Available: https://www.statista.com/statistics/1238815/drivers-for-future-sales-transformation-according-to-car-dealers/
