During a survey carried out among podcast listeners from the United States in October 2023, 15percent of respondents stated that they preferred ads that sounded like the ones heard on the radio; 62 percent said that they favored ads voiced by the show's host. The latter type is also the type bringing in 55 percent of podcast ad revenue in the United States.
Preferred podcast ad types in the United States as of October 2023
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Share of respondents
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Cumulus Media. (January 16, 2024). Preferred podcast ad types in the United States as of October 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred podcast ad types in the United States as of October 2023." Chart. January 16, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media. (2024). Preferred podcast ad types in the United States as of October 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred Podcast Ad Types in The United States as of October 2023." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media, Preferred podcast ad types in the United States as of October 2023 Statista, https://www.statista.com/statistics/1238793/podcast-ad-types-usa/ (last visited August 24, 2024)
Preferred podcast ad types in the United States as of October 2023 [Graph], Cumulus Media, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1238793/podcast-ad-types-usa/