In 2023, almost three out of ten Swedes bought cosmetics, beauty, or wellness products online. This was a four percent increase compared to 2021 when around a quarter of shoppers had done the same.
Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023
Characteristic
Share of respondents
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Statistics Sweden. (April 24, 2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden. "Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023." Chart. April 24, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden. (2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden. "Share of Online Cosmetic, Beauty, and Wellness Product Shoppers in Sweden from 2021 to 2023." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden, Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023 Statista, https://www.statista.com/statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/ (last visited August 24, 2024)
Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023 [Graph], Statistics Sweden, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/