Share of shoppers purchasing health and beauty items online in Sweden 2021-2023

Published by Statista Research Department, May 10, 2024

In 2023, almost three out of ten Swedes bought cosmetics, beauty, or wellness products online. This was a four percent increase compared to 2021 when around a quarter of shoppers had done the same.

Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023

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Release date

April 2024

Region

Sweden

Survey time period

2021 to 2023

Age group

16-85 years

Method of interview

Online interview

Supplementary notes

The date of release is the date of access.

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Beauty and pharmacy retail in ScandinaviaDrug Store/Pharmacy Market in the U.S.Beauty and personal care e-commerce in the United StatesPharmaceutical industry in Denmark Cosmetics and personal care industry in Sweden
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