Awareness of ethical consumption terms in Japan 2020

Published by C. Diep, May 26, 2021
According to a survey conducted in March 2020 in Japan, 'organic' was the most well-known term related to ethical consumption among consumers. While 87.1 percent of respondents claimed that they were aware of the term, only 23 percent recognized the term 'ethical'.

Awareness of ethical consumption-related terms in Japan as of March 2020

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Sources

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Release date

March 2021

Region

Japan

Survey time period

March 10 to12, 2020

Number of respondents

1,229 respondents

Age group

15-79 years

Special properties

mutiple answers were allowed

Method of interview

Online survey

Supplementary notes

According to the source, respondents were given four possible answers for each term: 'I don't know it', 'I have heard of it', 'I kind of know it', and 'I know the meaning of it'.

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