Around half of Japanese consumers were aware of the term "Fairtrade" as revealed in a survey conducted in October 2023. Young people aged 15 to 19 years showed the highest awareness of fairtrade, with almost 40 percent stating to know the term and its meaning, while another 25 percent had at least heard of the term.
Awareness of the term "Fairtrade" in Japan as of October 2023, by age group
Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Fairtrade'."
The source provides the following information on the sample size:
15 to 19 years: n=260
20 to 29 years: n=532
30 to 39 years: n=627
40 to 49 years: n=827
50 to 59 years: n=758
60 to 69 years: n=718
70 years and older: n=1,278
The sample size was based on the age group distribution of the Japanese population.
Figures may not add up to 100 percent due to rounding by the source.
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CAA. (November 9, 2023). Awareness of the term "Fairtrade" in Japan as of October 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. "Awareness of the term "Fairtrade" in Japan as of October 2023, by age group." Chart. November 9, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. (2023). Awareness of the term "Fairtrade" in Japan as of October 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. "Awareness of The Term "Fairtrade" in Japan as of October 2023, by Age Group." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA, Awareness of the term "Fairtrade" in Japan as of October 2023, by age group Statista, https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/ (last visited December 21, 2024)
Awareness of the term "Fairtrade" in Japan as of October 2023, by age group [Graph], CAA, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
