Execution of a tactical advertising campaign with an adaptation to three formats (video, key visual, and special project), was the most costly creative service offered by Russian advertising agencies in 2021. Its average price in agencies belonging to a network exceeded 2.6 million Russian rubles. In independent agencies, the cost was approximately 900 thousand Russian rubles lower. Coming up with a big idea, or a brand's creative strategy, had the second-highest average price in network agencies, at nearly 2.2 million Russian rubles.
Average price of selected creative services in advertising agencies in Russia in 2021, by type
(in million Russian rubles)
KV refers to key visual.
Figures have been rounded.
The assessment of prices was made based on an online survey of 31 creative communication agencies (methodology: CAWI) conducted from September 1 to December 16, 2021. Among the agencies, 15 belonged to a network, and 16 were independent.
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Russian Association of Communication Agencies. (January 26, 2022). Average price of selected creative services in advertising agencies in Russia in 2021, by type (in million Russian rubles) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1238682/creative-services-price-in-advertising-russia/
Russian Association of Communication Agencies. "Average price of selected creative services in advertising agencies in Russia in 2021, by type (in million Russian rubles)." Chart. January 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1238682/creative-services-price-in-advertising-russia/
Russian Association of Communication Agencies. (2022). Average price of selected creative services in advertising agencies in Russia in 2021, by type (in million Russian rubles). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1238682/creative-services-price-in-advertising-russia/
Russian Association of Communication Agencies. "Average Price of Selected Creative Services in Advertising Agencies in Russia in 2021, by Type (in Million Russian Rubles)." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/1238682/creative-services-price-in-advertising-russia/
Russian Association of Communication Agencies, Average price of selected creative services in advertising agencies in Russia in 2021, by type (in million Russian rubles) Statista, https://www.statista.com/statistics/1238682/creative-services-price-in-advertising-russia/ (last visited December 22, 2024)
Average price of selected creative services in advertising agencies in Russia in 2021, by type (in million Russian rubles) [Graph], Russian Association of Communication Agencies, January 26, 2022. [Online]. Available: https://www.statista.com/statistics/1238682/creative-services-price-in-advertising-russia/
