According to a survey conducted in October 2023 in Japan, the awareness of the term "Fairtrade" was split among consumers. Half of the respondents neither knew the meaning nor have they heard the term before, whereas the other half had at least heard the term before.
Awareness of the term "Fairtrade" in Japan as of October 2023
Characteristic
Share of respondents
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Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Fairtrade'."
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CAA. (November 9, 2023). Awareness of the term "Fairtrade" in Japan as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1238666/japan-awareness-fair-trade/
CAA. "Awareness of the term "Fairtrade" in Japan as of October 2023." Chart. November 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1238666/japan-awareness-fair-trade/
CAA. (2023). Awareness of the term "Fairtrade" in Japan as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1238666/japan-awareness-fair-trade/
CAA. "Awareness of The Term "Fairtrade" in Japan as of October 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1238666/japan-awareness-fair-trade/
CAA, Awareness of the term "Fairtrade" in Japan as of October 2023 Statista, https://www.statista.com/statistics/1238666/japan-awareness-fair-trade/ (last visited July 22, 2024)
Awareness of the term "Fairtrade" in Japan as of October 2023 [Graph], CAA, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1238666/japan-awareness-fair-trade/