Consumption channel choice in India in 2021

Published by A. Minhas, May 3, 2023
Most Indians do still prefer a mix of online and in-store shopping in 2021. As much as 64 percent of the respondents to the survey conducted by Rakuten Insights, have no ultimate preference for online or in-store shopping. Nevertheless, online shopping is preferred by more than ten percent. The coronavirus pandemic, spreading from March 2020 onwards, is a major reason for the emerging preference of online shopping.

Preference of in-store versus online purchases in India in 2021

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Release date

July 2020

Region

India

Survey time period

April 9 to16, 2020

Number of respondents

81,600 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

The number of respondents includes respondents from China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan & Vietnam.
This statistic represents only the Indian respondents.

Respondents were asked: How do you plan to shop in 2021?

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