Most Indians do still prefer a mix of online and in-store shopping in 2021. As much as 64 percent of the respondents to the survey conducted by Rakuten Insights, have no ultimate preference for online or in-store shopping. Nevertheless, online shopping is preferred by more than ten percent. The coronavirus pandemic, spreading from March 2020 onwards, is a major reason for the emerging preference of online shopping.
Preference of in-store versus online purchases in India in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The number of respondents includes respondents from China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan & Vietnam.
This statistic represents only the Indian respondents.
Respondents were asked: How do you plan to shop in 2021?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (July 22, 2020). Preference of in-store versus online purchases in India in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1238632/india-choice-of-purchase-channel/
Rakuten Insight. "Preference of in-store versus online purchases in India in 2021." Chart. July 22, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1238632/india-choice-of-purchase-channel/
Rakuten Insight. (2020). Preference of in-store versus online purchases in India in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1238632/india-choice-of-purchase-channel/
Rakuten Insight. "Preference of In-store versus Online Purchases in India in 2021." Statista, Statista Inc., 22 Jul 2020, https://www.statista.com/statistics/1238632/india-choice-of-purchase-channel/
Rakuten Insight, Preference of in-store versus online purchases in India in 2021 Statista, https://www.statista.com/statistics/1238632/india-choice-of-purchase-channel/ (last visited August 24, 2024)
Preference of in-store versus online purchases in India in 2021 [Graph], Rakuten Insight, July 22, 2020. [Online]. Available: https://www.statista.com/statistics/1238632/india-choice-of-purchase-channel/