In 2021, 84 percent of the podcast advertising revenue generated in the United States came from dynamically inserted ads. The share increased by 17 percentage points compared to 2020. In total, podcast advertising brought in roughly 1.5 billion U.S. dollars in the U.S. in 2021.
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism
Characteristic
Dynamically inserted ads
Edited-in/baked-in ads
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Inside Radio. (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio. "Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism." Chart. May 9, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio. (2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio. "Distribution of Podcast Advertising Revenue in The United States from 2019 to 2021, by Delivery Mechanism." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio, Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism Statista, https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/ (last visited July 22, 2024)
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism [Graph], Inside Radio, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/