According to a March 2021 study, 68 percent of surveyed culture-goers in Canada engaged with free online cultural events during the coronavirus (COVID-19) pandemic. Meanwhile, roughly 13 percent of the survey sample claimed to have watched paid online cultural events as of March 2021. When asked about the period after the end of the health crisis, roughly a quarter of respondents believed they will engage in free online cultural events after the pandemic, whereas only seven percent think they will engage with paid online cultural content.
Share of individuals who have engaged with cultural events in-person and online during the coronavirus (COVID-19) pandemic in Canada as of March 2021, and a forecast for after the pandemic
Characteristic
In-person - free
In-person - paid
Online - free
Online - paid
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-
-
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-
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culture-goers who have attended indoor or outdoor cultural performances or art galleries and museums in the 12-month period prior to the COVID-19 pandemic
Method of interview
Online survey
Supplementary notes
The survey questions were phrased by the source as follows: "Thinking of all the time you spent during the pandemic consuming content from an arts or cultural organization, what is the percentage of time you have spent consuming content in person versus online?" and "Once the pandemic has ended and it is safe to go to any event, what is the percentage of time you expect to spend consuming content directly from an arts or cultural organization in person versus online?"
The source conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey.
Adapted from Statistics Canada, Arts Response Tracking Study - March 2021, page 26, February 28 to March 4, 2021. This does not constitute an endorsement by Statistics Canada of this product.
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Business Arts, & National Arts Centre | Centre national des Arts. (March 24, 2021). Share of individuals who have engaged with cultural events in-person and online during the coronavirus (COVID-19) pandemic in Canada as of March 2021, and a forecast for after the pandemic [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1238602/in-person-vs-online-culture-engagement-since-covid-19-canada/
Business Arts, und National Arts Centre | Centre national des Arts. "Share of individuals who have engaged with cultural events in-person and online during the coronavirus (COVID-19) pandemic in Canada as of March 2021, and a forecast for after the pandemic." Chart. March 24, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1238602/in-person-vs-online-culture-engagement-since-covid-19-canada/
Business Arts, National Arts Centre | Centre national des Arts. (2021). Share of individuals who have engaged with cultural events in-person and online during the coronavirus (COVID-19) pandemic in Canada as of March 2021, and a forecast for after the pandemic. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1238602/in-person-vs-online-culture-engagement-since-covid-19-canada/
Business Arts, and National Arts Centre | Centre national des Arts. "Share of Individuals Who Have Engaged with Cultural Events In-person and Online during The Coronavirus (Covid-19) Pandemic in Canada as of March 2021, and a Forecast for after The Pandemic." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/1238602/in-person-vs-online-culture-engagement-since-covid-19-canada/
Business Arts & National Arts Centre | Centre national des Arts, Share of individuals who have engaged with cultural events in-person and online during the coronavirus (COVID-19) pandemic in Canada as of March 2021, and a forecast for after the pandemic Statista, https://www.statista.com/statistics/1238602/in-person-vs-online-culture-engagement-since-covid-19-canada/ (last visited July 23, 2024)
Share of individuals who have engaged with cultural events in-person and online during the coronavirus (COVID-19) pandemic in Canada as of March 2021, and a forecast for after the pandemic [Graph], Business Arts, & National Arts Centre | Centre national des Arts, March 24, 2021. [Online]. Available: https://www.statista.com/statistics/1238602/in-person-vs-online-culture-engagement-since-covid-19-canada/
