Podcast ad revenue in the U.S. 2019-2021, by ad type

Published by
Michele Majidi,
Jan 25, 2024
In 2021, 55 percent of the podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with 40 percent. In total, podcast advertising brought in roughly 1.5 billion U.S. dollars in the U.S. that year.

Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type

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Release date

May 2022

Region

United States

Survey time period

2019 to 2021

Special properties

among companies that generate revenue on podcast platforms

Supplementary notes

* Client/brand or agency produced.

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

Further related statistics

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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