In 2021, 55 percent of the podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with 40 percent. In total, podcast advertising brought in roughly 1.5 billion U.S. dollars in the U.S. that year.
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type
Characteristic
Host-read ads
Announcer-read/pre-produced ads
Supplied ads*
Other publisher
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IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type." Chart. May 9, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2019 to 2021, by Ad Type." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type Statista, https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/ (last visited July 22, 2024)
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/