Online ad effectiveness evaluation methods in Russia 2019-2020

Published by Statista Research Department, Jun 21, 2022
Between 2019 and 2020, the share of Russian brands who used free web analytics services to evaluate their online advertising effectiveness decreased by 13 percent. Instead, more companies reported using their own statistical and analytical services., with their share exceeding 50 percent in 2020. Furthermore, 35 percent of respondents named business analytics (BI) systems to measure the digital ad success.

Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020

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Release date

December 2020

Region

Russia

Survey time period

2019 to 2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
Respondents could submit several answers.

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Access all statistics starting from $2,388 USD yearly *

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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