Between 2019 and 2020, the share of Russian brands who used free web analytics services to evaluate their online advertising effectiveness decreased by 13 percent. Instead, more companies reported using their own statistical and analytical services., with their share exceeding 50 percent in 2020. Furthermore, 35 percent of respondents named business analytics (BI) systems to measure the digital ad success.
Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020
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* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
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Data Insight (RU). (December 29, 2020). Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1238498/online-ad-effectiveness-evaluation-methods-by-businesses-russia/
Data Insight (RU). "Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020." Chart. December 29, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1238498/online-ad-effectiveness-evaluation-methods-by-businesses-russia/
Data Insight (RU). (2020). Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1238498/online-ad-effectiveness-evaluation-methods-by-businesses-russia/
Data Insight (RU). "Methods Used to Evaluate Online Advertising Effectiveness by Company Brands in Russia from 2019 to 2020." Statista, Statista Inc., 29 Dec 2020, https://www.statista.com/statistics/1238498/online-ad-effectiveness-evaluation-methods-by-businesses-russia/
Data Insight (RU), Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020 Statista, https://www.statista.com/statistics/1238498/online-ad-effectiveness-evaluation-methods-by-businesses-russia/ (last visited August 25, 2024)
Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020 [Graph], Data Insight (RU), December 29, 2020. [Online]. Available: https://www.statista.com/statistics/1238498/online-ad-effectiveness-evaluation-methods-by-businesses-russia/