FMCG manufacturer's brands and private label y-o-y sales Germany 2020
During Germany's first lockdown during the coronavirus (COVID-19) pandemic in 2020, namely from February 24 to March 22 (weeks 9 to 12) FMCG private labels recorded a higher sales growth than manufacturer's brands. This changed again in the following weeks. Private labels are brands owned by the retailer, while manufacturer's products are distributed by retailers.
