Most bought ethical product category in Japan 2020

Published by C. Diep, Jun 3, 2021
According to a survey conducted in November 2020 in Japan, around 37 percent of respondents stated that they had purchased ethical food products before. The results revealed that consumers had predominantly tried ethical goods within the nondurable good segment.

Most purchased ethical product categories in Japan as of November 2020

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Release date

March 2021

Region

Japan

Survey time period

November 18 to 25, 2020

Number of respondents

1,000 respondents

Age group

10-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following categories, please tell us, for which you have experienced or intent to experience ethical consumption?"

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Statistics on " Shopping behavior in Japan "

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Overview

5

Expenditure

4

Offline and online

5

Payments

5

Purchase decision

4

Customer satisfaction

4

Sustainable shopping

4

Inflation

5

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