Targeted social media and banner advertising were the most common tools used by Russian companies to complete branding tasks in 2020. While placing advertisements aimed at higher performance, approximately one third of brands used search advertising as well as mobile apps.
Interactive advertising tools used by company brands in Russia in 2020, by objective
The source specified the following information:
"It has to be taken into account that part of respondents do not see a clear division between formats. For some respondents, "Programmatic/ RTB" falls into "Banner" category because the advertisement uses a banner, while "Native" can fall into "Special Projects/ Sponsorship" category since it is a relatively new format implying the ad's similarity to the website of placement."
* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
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Data Insight (RU). (May 14, 2021). Interactive advertising tools used by company brands in Russia in 2020, by objective [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1238460/interactive-ad-tools-used-by-purpose-russia/
Data Insight (RU). "Interactive advertising tools used by company brands in Russia in 2020, by objective." Chart. May 14, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1238460/interactive-ad-tools-used-by-purpose-russia/
Data Insight (RU). (2021). Interactive advertising tools used by company brands in Russia in 2020, by objective. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1238460/interactive-ad-tools-used-by-purpose-russia/
Data Insight (RU). "Interactive Advertising Tools Used by Company Brands in Russia in 2020, by Objective." Statista, Statista Inc., 14 May 2021, https://www.statista.com/statistics/1238460/interactive-ad-tools-used-by-purpose-russia/
Data Insight (RU), Interactive advertising tools used by company brands in Russia in 2020, by objective Statista, https://www.statista.com/statistics/1238460/interactive-ad-tools-used-by-purpose-russia/ (last visited November 03, 2024)
Interactive advertising tools used by company brands in Russia in 2020, by objective [Graph], Data Insight (RU), May 14, 2021. [Online]. Available: https://www.statista.com/statistics/1238460/interactive-ad-tools-used-by-purpose-russia/
