COVID-19 impact on new purchases of beauty products online in Sweden 2020

Published by
Tugba Sabanoglu,
May 10, 2024
According to a survey conducted in Sweden, Swedish shoppers' online purchasing behavior was impacted by the coronavirus pandemic. When asked if the pandemic has led to new purchases of beauty products, nine percent of those in the age group 65-79 responded positively, followed by the youngest group of consumers (aged 18-29) who stated to have purchased new beauty goods line at 7 percent. Only five percent of age groups of 30-49 and 50-64 said the pandemic led them to shop for new beauty products.

Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group

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Release date

February 2021

Region

Sweden

Survey time period

January 2020 to January 2021*

Number of respondents

1,000*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Over the course of 12 monthly surveys, about 1,000 consumers were surveyed, Total number of respondents was 16,219.

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Beauty and pharmacy retail in ScandinaviaDrug Store/Pharmacy Market in the U.S.Beauty and personal care e-commerce in the United StatesPharmaceutical industry in Denmark Cosmetics and personal care industry in Sweden
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