A worldwide survey conducted in 2021 showed that omnichannel action was considered effective in reaching and serving customers by more than one in two B2B decision-makers. Full integration between offline and online channels was seen as a better sales strategy, compared to the way companies operated before COVID-19 breakout.
Among the 12 survey countries, Brazil stood out, with 83 percent of B2B professionals believing that implemented omnichannel interactions were more effective than in pre-pandemic times.
Share of B2B sellers considering omnichannel an effective sales model in 2021, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (February 23, 2022). Share of B2B sellers considering omnichannel an effective sales model in 2021, by country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company. "Share of B2B sellers considering omnichannel an effective sales model in 2021, by country." Chart. February 23, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company. (2022). Share of B2B sellers considering omnichannel an effective sales model in 2021, by country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company. "Share of B2b Sellers Considering Omnichannel An Effective Sales Model in 2021, by Country." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company, Share of B2B sellers considering omnichannel an effective sales model in 2021, by country Statista, https://www.statista.com/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/ (last visited November 21, 2024)
Share of B2B sellers considering omnichannel an effective sales model in 2021, by country [Graph], McKinsey & Company, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/