For the U.S. Americans there is more than one reason that would make them to quit a video streaming service subscription. In 2020, a survey showed that ad-supported tiers, exclusive hits, and VIP treatment were the most powerful incentives to retain video streaming service subscribers. 28 percent of respondents stated being able to switch to a reduced cost or ad-supported version of the service would make a VoD platform more valuable.
Most powerful incentives to retain video streaming service customers in the United States in 2020
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Deloitte. (December 10, 2020). Most powerful incentives to retain video streaming service customers in the United States in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1238301/incentives-keep-video-streaming-service-subscribers-us/
Deloitte. "Most powerful incentives to retain video streaming service customers in the United States in 2020." Chart. December 10, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1238301/incentives-keep-video-streaming-service-subscribers-us/
Deloitte. (2020). Most powerful incentives to retain video streaming service customers in the United States in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1238301/incentives-keep-video-streaming-service-subscribers-us/
Deloitte. "Most Powerful Incentives to Retain Video Streaming Service Customers in The United States in 2020." Statista, Statista Inc., 10 Dec 2020, https://www.statista.com/statistics/1238301/incentives-keep-video-streaming-service-subscribers-us/
Deloitte, Most powerful incentives to retain video streaming service customers in the United States in 2020 Statista, https://www.statista.com/statistics/1238301/incentives-keep-video-streaming-service-subscribers-us/ (last visited December 22, 2024)
Most powerful incentives to retain video streaming service customers in the United States in 2020 [Graph], Deloitte, December 10, 2020. [Online]. Available: https://www.statista.com/statistics/1238301/incentives-keep-video-streaming-service-subscribers-us/
