COVID-19 impact on new purchases of health products online in Sweden 2020
When asked if the pandemic has led to new purchases of health and pharmacy products, consumers in the age group 65-79 stated to have purchased more of new pharmaceutical goods online at 31 percent. Another age group where online purchases of new products were frequent was those aged 50-64 (at 20 percent). The youngest cohort was the least inclined to purchase new health and pharmacy goods products due to the pandemic.
