A 2020 worldwide survey conducted among executives of B2B companies (mostly in the manufacturing sector) showed the main uses of digital tools for sales activities. The most widespread action involved the interaction with customers. Indeed, 76 percent of respondents stated they implemented solutions to replace face-to-face interactions.
Share of B2B companies implementing digital services in sales activities in 2020
Actions taken
Share of companies
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McKinsey & Company. (August 28, 2020). Share of B2B companies implementing digital services in sales activities in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company. "Share of B2B companies implementing digital services in sales activities in 2020." Chart. August 28, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company. (2020). Share of B2B companies implementing digital services in sales activities in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company. "Share of B2b Companies Implementing Digital Services in Sales Activities in 2020." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company, Share of B2B companies implementing digital services in sales activities in 2020 Statista, https://www.statista.com/statistics/1238227/digital-services-sales-implemented-in-b2b-companies/ (last visited August 25, 2024)
Share of B2B companies implementing digital services in sales activities in 2020 [Graph], McKinsey & Company, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/1238227/digital-services-sales-implemented-in-b2b-companies/