Take Two Interactive is a video game distribution company headquartered in the United States. The company is divided into different publishing labels depending on the type of games or target audience (Rockstar Games, 2K Games, Private Division and Social Point). Take-Two Interactive's global revenue from virtual currency, add-on content, and in-game purchases has shown a continuous increase since 2018. In the fiscal year 2024, Take-Two generated over 4.2 billion U.S. dollars in revenue through recurrent consumer spending, which translates to approximately 78.8 percent of the company's net revenue during the measured period. 2021 was the first year that add-on purchases accounted for the majority of TTE's revenues and show the development of the gaming industry monetization as a whole.
Share of net revenue generated by Take-Two Interactive through recurrent consumer spending from fiscal year 2017 to 2024
revenue from virtual currency, add-on content, and in-game purchases
Supplementary notes
Take-Two Interactive's fiscal year starts on April 1 and ends on March 31 of the following year. Recurrent consumer spending is generated from ongoing consumer engagement and includes revenue from virtual currency, add-on content, and in-game purchases.
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Take-Two Interactive. (May 22, 2024). Share of net revenue generated by Take-Two Interactive through recurrent consumer spending from fiscal year 2017 to 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1237756/revenue-take-two-interactive-content-recurrent-spent/
Take-Two Interactive. "Share of net revenue generated by Take-Two Interactive through recurrent consumer spending from fiscal year 2017 to 2024." Chart. May 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1237756/revenue-take-two-interactive-content-recurrent-spent/
Take-Two Interactive. (2024). Share of net revenue generated by Take-Two Interactive through recurrent consumer spending from fiscal year 2017 to 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1237756/revenue-take-two-interactive-content-recurrent-spent/
Take-Two Interactive. "Share of Net Revenue Generated by Take-two Interactive through Recurrent Consumer Spending from Fiscal Year 2017 to 2024." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1237756/revenue-take-two-interactive-content-recurrent-spent/
Take-Two Interactive, Share of net revenue generated by Take-Two Interactive through recurrent consumer spending from fiscal year 2017 to 2024 Statista, https://www.statista.com/statistics/1237756/revenue-take-two-interactive-content-recurrent-spent/ (last visited December 30, 2024)
Share of net revenue generated by Take-Two Interactive through recurrent consumer spending from fiscal year 2017 to 2024 [Graph], Take-Two Interactive, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1237756/revenue-take-two-interactive-content-recurrent-spent/
