Investments products favored by Millennials and Gen Z worldwide 2024
As of 2024, the top-ranking product among Millennials and Gen Z was stocks, with roughly 55 percent of Millennials and 37 percent of Gen Z survey respondents stating they currently held positions. The next most popular financial security was retirement accounts, with 47 percent of Millennials and 36 percent of Gen Z currently holding retirement accounts in their portfolio.