In terms of product categories, the online spending on grocery products did not differ significantly from brick & mortar sales in Italy. However, data from the first quarter of 2021 based on main grocery retailers showed that personal care products performed better in e-commerce, accounting for 15.3 percent of the total online sales value. The equivalent figure for brick & mortar channel amounted to 8.4 percent.
Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category
Characteristic
Brick and mortar
E-commerce
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GDONews. (May 1, 2021). Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1237748/brick-and-mortar-and-online-grocery-sales-breakdown/
GDONews. "Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category." Chart. May 1, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1237748/brick-and-mortar-and-online-grocery-sales-breakdown/
GDONews. (2021). Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1237748/brick-and-mortar-and-online-grocery-sales-breakdown/
GDONews. "Breakdown of Brick and Mortar and Online Grocery Sales Value in Italy between January and March 2021, by Product Category." Statista, Statista Inc., 1 May 2021, https://www.statista.com/statistics/1237748/brick-and-mortar-and-online-grocery-sales-breakdown/
GDONews, Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category Statista, https://www.statista.com/statistics/1237748/brick-and-mortar-and-online-grocery-sales-breakdown/ (last visited September 01, 2024)
Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category [Graph], GDONews, May 1, 2021. [Online]. Available: https://www.statista.com/statistics/1237748/brick-and-mortar-and-online-grocery-sales-breakdown/