In a survey about audio advertising conducted in Australia in 2020, 48 percent of respondents cited Lack of measurement and tracking/standardized metrics as an obstacle in creating compelling audio creative for podcast ads. That same year, 12 percent of respondents reported difficulty in creating compelling audio creative as an obstacle in creating compelling audio creative for podcast ads.
Obstacles in creating compelling audio creative for podcast ads in Australia 2020
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Original question: What are the three biggest issues stopping audio advertising in the following format (INSERT FORMAT) from being a larger proportion of ad
volume?
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IAB Australia. (March 15, 2021). Obstacles in creating compelling audio creative for podcast ads in Australia 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1237699/australia-audio-creative-barriers-for-podcast-ads/
IAB Australia. "Obstacles in creating compelling audio creative for podcast ads in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1237699/australia-audio-creative-barriers-for-podcast-ads/
IAB Australia. (2021). Obstacles in creating compelling audio creative for podcast ads in Australia 2020 . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1237699/australia-audio-creative-barriers-for-podcast-ads/
IAB Australia. "Obstacles in Creating Compelling Audio Creative for Podcast Ads in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1237699/australia-audio-creative-barriers-for-podcast-ads/
IAB Australia, Obstacles in creating compelling audio creative for podcast ads in Australia 2020 Statista, https://www.statista.com/statistics/1237699/australia-audio-creative-barriers-for-podcast-ads/ (last visited August 24, 2024)
Obstacles in creating compelling audio creative for podcast ads in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1237699/australia-audio-creative-barriers-for-podcast-ads/