In a survey about audio advertising conducted in Australia in 2020, 37 percent of respondents cited lack of evidence of effectiveness as an obstacle in creating compelling audio creative for streaming digital audio ads. That same year, 15 percent of respondents reported difficulty in creating compelling audio creative as an obstacle in creating compelling audio creative for streaming digital audio ads.
Obstacles in creating compelling audio creative for streaming digital audio ads in Australia 2020
Original question: What are the three biggest issues stopping audio advertising in the following format (INSET FORMAT) from being a larger proportion of ad
volume?
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IAB Australia. (March 15, 2021). Obstacles in creating compelling audio creative for streaming digital audio ads in Australia 2020 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1237686/australia-audio-creative-barriers-for-streaming-digital-audio-ads/
IAB Australia. "Obstacles in creating compelling audio creative for streaming digital audio ads in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1237686/australia-audio-creative-barriers-for-streaming-digital-audio-ads/
IAB Australia. (2021). Obstacles in creating compelling audio creative for streaming digital audio ads in Australia 2020 . Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1237686/australia-audio-creative-barriers-for-streaming-digital-audio-ads/
IAB Australia. "Obstacles in Creating Compelling Audio Creative for Streaming Digital Audio Ads in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1237686/australia-audio-creative-barriers-for-streaming-digital-audio-ads/
IAB Australia, Obstacles in creating compelling audio creative for streaming digital audio ads in Australia 2020 Statista, https://www.statista.com/statistics/1237686/australia-audio-creative-barriers-for-streaming-digital-audio-ads/ (last visited November 24, 2024)
Obstacles in creating compelling audio creative for streaming digital audio ads in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1237686/australia-audio-creative-barriers-for-streaming-digital-audio-ads/
