In a survey about audio advertising conducted in Australia in 2020, it was found that 82 percent of respondents said they usually used reach metrics to assess streaming digital audio ads effectiveness. That same year, ten percent of respondents reported they usually used in-store visit metrics to assess streaming digital audio ads effectiveness.
Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020
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IAB Australia. (March 15, 2021). Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. "Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. (2021). Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. "Frequency of Metrics Used by Media Agencies to Assess Streaming Digital Audio Advertising Effectiveness in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia, Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 Statista, https://www.statista.com/statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/ (last visited December 22, 2024)
Frequency of metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1237649/australia-frequently-used-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
