In a survey about audio advertising conducted in Australia in 2020, it was found that 63 percent of respondents said they used reach metrics to assess podcast ads effectiveness. That same year, eight percent used in-store visit metrics to assess podcast ads effectiveness.
Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020
Characteristic
Share of respondents
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IAB Australia. (March 15, 2021). Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1237648/australia-media-agency-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. "Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1237648/australia-media-agency-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. (2021). Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1237648/australia-media-agency-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. "Metrics Used by Media Agencies to Assess Podcast Advertising Effectiveness in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1237648/australia-media-agency-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia, Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 Statista, https://www.statista.com/statistics/1237648/australia-media-agency-metrics-to-assess-podcast-ad-effectiveness/ (last visited July 22, 2024)
Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1237648/australia-media-agency-metrics-to-assess-podcast-ad-effectiveness/