Metrics to assess podcast ad effectiveness Australia 2020

Published by
Christopher Hughes,
Sep 28, 2022
In a survey about audio advertising conducted in Australia in 2020, it was found that 63 percent of respondents said they used reach metrics to assess podcast ads effectiveness. That same year, eight percent used in-store visit metrics to assess podcast ads effectiveness.

Metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: What metrics are you using to assess the effectiveness of your audio campaigns on Streaming digital audio?

Media agency count; 2020=105

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