In a survey about audio advertising conducted in Australia in 2020, it was found that 82 percent of respondents said they used reach metrics to assess streaming digital audio ads effectiveness. That same year, ten percent used in-store visit metrics to assess streaming digital audio ads effectiveness.
Metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020
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IAB Australia. (March 15, 2021). Metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1237627/australia-media-agency-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. "Metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1237627/australia-media-agency-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. (2021). Metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1237627/australia-media-agency-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia. "Metrics Used by Media Agencies to Assess Streaming Digital Audio Advertising Effectiveness in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1237627/australia-media-agency-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
IAB Australia, Metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 Statista, https://www.statista.com/statistics/1237627/australia-media-agency-metrics-to-assess-streaming-digital-audio-ad-effectiveness/ (last visited December 22, 2024)
Metrics used by media agencies to assess streaming digital audio advertising effectiveness in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1237627/australia-media-agency-metrics-to-assess-streaming-digital-audio-ad-effectiveness/
