Approximately one half of surveyed Russians believed that brands should not take advantage of the COVID-19 pandemic, according to a survey from 2020. Furthermore, one third held the opinion that the advertising industry should be less active during the crisis.
How should brand advertising be during the pandemic?
Characteristic
Share of respondents
Companies should not take advantage of the crisis
49%
Advertising should maintain a positive attitude in the society
33%
Advertising should help people save money (offer campaigns, discounts, sales, cashback, etc.)
33%
Advertising should offer goods and services that the consumer needs
23%
Advertising should be less active
15%
Companies should tell their current news using advertising
11%
Advertising of goods and services should not change significantly
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My.com. (April 22, 2020). How should brand advertising be during the pandemic? [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com. "How should brand advertising be during the pandemic?." Chart. April 22, 2020. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com. (2020). How should brand advertising be during the pandemic?. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com. "How Should Brand Advertising Be during The Pandemic?." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com, How should brand advertising be during the pandemic? Statista, https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/ (last visited November 04, 2024)
How should brand advertising be during the pandemic? [Graph], My.com, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
