Impact of marketing on consumer behavior in Japan 2020

Published by C. Diep, May 19, 2021
According to a survey conducted in October 2020 in Japan, around 19 percent of respondents stated that they have bought a product irrelevant of its quality, because they liked the brand. The survey results revealed that brand marketing affected purchase decisions and consumer interest in Japan.

Impact of product marketing on consumer behavior in Japan as of October 2020

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Release date

November 2020

Region

Japan

Survey time period

October 22 to 26, 2020

Number of respondents

1,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed; people who have purchased online before

Method of interview

Online survey

Supplementary notes

Original question: "Among the following aspects, please name all that you have experienced before."

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