Increase in ad spending on selected digital channels by U.S. retailers 2020
During a survey among retailers in the United States, concluded in May 2020, it was found that 67 percent of retailers who were already investing in Amazon advertising said they were planning to increase their spending on this channel; the same was true of Walmart advertising spending. Further 66 percent of retailers planned to increase ad spending on OTT/CTV ads as well as YouTube ads.
