Amazon was estimated to account for roughly 77 percent of digital retail media advertising spending in the United States in 2025. Wamart's share was projected to amount to approxiately seven percent of the total. All remaining retail media networks were expected to share the remaining 16 percent.
Distribution of retail media advertising spending in the United States in 2025, by platform
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eMarketer. (November 21, 2024). Distribution of retail media advertising spending in the United States in 2025, by platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. "Distribution of retail media advertising spending in the United States in 2025, by platform." Chart. November 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. (2024). Distribution of retail media advertising spending in the United States in 2025, by platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. "Distribution of Retail Media Advertising Spending in The United States in 2025, by Platform." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer, Distribution of retail media advertising spending in the United States in 2025, by platform Statista, https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/ (last visited December 21, 2024)
Distribution of retail media advertising spending in the United States in 2025, by platform [Graph], eMarketer, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1237312/retail-media-ad-spend-share-platform/
