Retail media ad spend 2025, by platform

Distribution of retail media advertising spending in the United States in 2025, by platform

CharacteristicShare of advertising spending
Amazon 77.3%
Walmart 6.9%
Other 15.8%
Created with Highcharts 7.2.2
Amazon 77.3%
Walmart 6.9%
Other 15.8%
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Release date

November 2024

Region

United States

Survey time period

November 2024

Special properties

forecast

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Digital retail media advertising in the United States

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