Average time spent per session on short-form video platforms worldwide 2021

Published by
Stacy Jo Dixon
,
Jul 17, 2023
Within selected social media platforms that offer short-form videos, Instagram was the one which users spent the most time per session on. There was an estimate of 53 minutes per session on Instagram and 45 minutes per session on TikTok.

Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes)

CharacteristicAverage minutes per session
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Statistic: Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes)

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Release date

March 2021

Region

Worldwide

Survey time period

2020

Supplementary notes

*Average time per session estimates for Instagram and Snapchat. Not estimates for Reels and Spotlight specifically.

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