Within selected social media platforms that offer short-form videos, Instagram was the one which users spent the most time per session on. There was an estimate of 53 minutes per session on Instagram and 45 minutes per session on TikTok.
Average time spent per session on selected short-form video platforms worldwide as of March 2021
(in minutes)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediakix. (March 3, 2021). Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1237210/average-time-spent-per-session-on-short-form-video-platforms-worldwide/
Mediakix. "Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes)." Chart. March 3, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1237210/average-time-spent-per-session-on-short-form-video-platforms-worldwide/
Mediakix. (2021). Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1237210/average-time-spent-per-session-on-short-form-video-platforms-worldwide/
Mediakix. "Average Time Spent per Session on Selected Short-form Video Platforms Worldwide as of March 2021 (in Minutes)." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/1237210/average-time-spent-per-session-on-short-form-video-platforms-worldwide/
Mediakix, Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes) Statista, https://www.statista.com/statistics/1237210/average-time-spent-per-session-on-short-form-video-platforms-worldwide/ (last visited December 21, 2024)
Average time spent per session on selected short-form video platforms worldwide as of March 2021 (in minutes) [Graph], Mediakix, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/1237210/average-time-spent-per-session-on-short-form-video-platforms-worldwide/
