As of January 2021, entertainment accounted for 35 percent of the overall video content watched on the Glance lock screen in India, making it the platform's most widely watched genre. This was followed by the news, food and travel genres. In comparison, video content under the fashion category had a consumption rate of 4 percent. Glance is an artificial intelligence platform owned by InMobi that delivers personalized, ad-free content to smartphone lock screens.
Consumption share of lock screen video content on Glance as of January 2021, by genre
Characteristic
Share of video content watched
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Glance. (March 30, 2021). Consumption share of lock screen video content on Glance as of January 2021, by genre [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1237149/glance-most-watched-video-genres/
Glance. "Consumption share of lock screen video content on Glance as of January 2021, by genre." Chart. March 30, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1237149/glance-most-watched-video-genres/
Glance. (2021). Consumption share of lock screen video content on Glance as of January 2021, by genre. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1237149/glance-most-watched-video-genres/
Glance. "Consumption Share of Lock Screen Video Content on Glance as of January 2021, by Genre." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1237149/glance-most-watched-video-genres/
Glance, Consumption share of lock screen video content on Glance as of January 2021, by genre Statista, https://www.statista.com/statistics/1237149/glance-most-watched-video-genres/ (last visited August 25, 2024)
Consumption share of lock screen video content on Glance as of January 2021, by genre [Graph], Glance, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1237149/glance-most-watched-video-genres/