Factors for brand trust in the U.S. 2021, by age

Published by
Julia Faria,
Jan 6, 2023
During a 2020 survey carried out among online shoppers in the United States, 66 percent of respondents aged 18 to 24 (Generation Z) stated that the price of a product impacted their willingness to trust a brand. Reviews were the second most important factor for this age group, named by 60 percent of respondents.

Reasons for online shoppers to trust a brand in the United States as of 1st quarter 2021, by age group

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Release date

May 2021

Region

United States

Survey time period

Q1 2021

Number of respondents

522 respondents

Age group

18 years and older

Special properties

among respondents who frequently or occasionally shopped online prior to COVID-19

Method of interview

Online panel

Supplementary notes

Survey methodology was retrieved from here.

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