According to a survey, in 2020, search engines were the most popular channel in Peru to get information about a product or service prior to purchase, used by 64 percent of respondents. Online videos followed closely behind, with 63 percent of those surveyed turning to them for this purpose. Meanwhile, social networks ranked third, with 58 percent.
Preferred channels for researching potential purchases in Peru in 2020
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Cámara Peruana de Comercio Electrónico. (May 4, 2021). Preferred channels for researching potential purchases in Peru in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico. "Preferred channels for researching potential purchases in Peru in 2020." Chart. May 4, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico. (2021). Preferred channels for researching potential purchases in Peru in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico. "Preferred Channels for Researching Potential Purchases in Peru in 2020." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico, Preferred channels for researching potential purchases in Peru in 2020 Statista, https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/ (last visited December 22, 2024)
Preferred channels for researching potential purchases in Peru in 2020 [Graph], Cámara Peruana de Comercio Electrónico, May 4, 2021. [Online]. Available: https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
