As of March 2022, around one-third of adults surveyed in the United States expressed interest in paying more for the movie ticket of a Hollywood blockbuster. More than half – 56 percent – of respondents said they were not too interested or not interested at all in doing the same. A couple of weeks earlier, the CEO of AMC Entertainment, Adam Aron, announced that tickets for "The Batman" (2022) would cost more than other movies as the cinema chain experiments with dynamic pricing.
Share of adults interested in paying more for the movie ticket of a Hollywood blockbuster in the United States as of March 2022
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Morning Consult. (March 16, 2022). Share of adults interested in paying more for the movie ticket of a Hollywood blockbuster in the United States as of March 2022 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1236909/share-pay-more-movie-tickets-blockbusters-united-states/
Morning Consult. "Share of adults interested in paying more for the movie ticket of a Hollywood blockbuster in the United States as of March 2022." Chart. March 16, 2022. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1236909/share-pay-more-movie-tickets-blockbusters-united-states/
Morning Consult. (2022). Share of adults interested in paying more for the movie ticket of a Hollywood blockbuster in the United States as of March 2022. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1236909/share-pay-more-movie-tickets-blockbusters-united-states/
Morning Consult. "Share of Adults Interested in Paying More for The Movie Ticket of a Hollywood Blockbuster in The United States as of March 2022." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/1236909/share-pay-more-movie-tickets-blockbusters-united-states/
Morning Consult, Share of adults interested in paying more for the movie ticket of a Hollywood blockbuster in the United States as of March 2022 Statista, https://www.statista.com/statistics/1236909/share-pay-more-movie-tickets-blockbusters-united-states/ (last visited October 06, 2024)
Share of adults interested in paying more for the movie ticket of a Hollywood blockbuster in the United States as of March 2022 [Graph], Morning Consult, March 16, 2022. [Online]. Available: https://www.statista.com/statistics/1236909/share-pay-more-movie-tickets-blockbusters-united-states/