Main factors of toilet paper purchases in Japan 2020

Most important factors considered when buying toilet paper in Japan as of May 2020

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Release date

July 2020

Region

Japan

Survey time period

May 19 to 21, 2020

Number of respondents

4,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us what you usually pay attention to when buying toilet paper."
Figures represent the ten leading answers

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Access all statistics starting from $1,788 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
25% off until Sep 30th
  • Free Statistics
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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