In 2023, Amazon was the most used online marketplace in Spain across all age groups, with a consumer penetration rate of 90 percent. AliExpress came next, proving especially popular among younger shoppers (18 to 30 years old).
Online marketplaces with highest consumer penetration in Spain in 2023, by age group
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Online marketplaces with highest consumer penetration in Spain in 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/
Tandem Up. "Online marketplaces with highest consumer penetration in Spain in 2023, by age group." Chart. June 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/
Tandem Up. (2023). Online marketplaces with highest consumer penetration in Spain in 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/
Tandem Up. "Online Marketplaces with Highest Consumer Penetration in Spain in 2023, by Age Group." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/
Tandem Up, Online marketplaces with highest consumer penetration in Spain in 2023, by age group Statista, https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/ (last visited November 21, 2024)
Online marketplaces with highest consumer penetration in Spain in 2023, by age group [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236874/leading-online-marketplaces-penetration-spain-by-age/