Most used online marketplaces in Spain 2024, by age

Published by Statista Research Department, Dec 4, 2024

In 2024, Amazon was the most used online marketplace in Spain across all age groups, with a consumer penetration rate of 88 percent. AliExpress came next, proving especially popular among younger shoppers (18 to 30 years old).

Online marketplaces with highest consumer penetration in Spain in 2024, by age group

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Release date

2024

Region

Spain

Survey time period

July 2024

Number of respondents

600 online shoppers

Age group

18-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: " ¿En cuál/es de las siguientes tiendas online/e-commerce has comprado en los últimos 12 meses?' (Which of the following online/e-commerce stores have you purchased from in the last 12 months?)

Multiple answers were possible.

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