Most used online marketplaces in Spain 2024

Published by Statista Research Department, Dec 4, 2024

According to a 2024 survey, Amazon is the online marketplace with the highest user penetration in Spain, with almost nine out of ten online shoppers using the platform. AliExpress ranked second, with a 42 percent penetration rate, followed by El Corte Inglés and Decathlon.

Online marketplaces with highest consumer penetration in Spain in 2024

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Release date

2024

Region

Spain

Survey time period

July 2024

Number of respondents

600 online shoppers

Age group

18-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "¿En cuál/es de las siguientes tiendas online/e-commerce has comprado en los últimos 12 meses?" (Which of the following online/e-commerce stores have you purchased from in the last 12 months?)

Multiple answers were possible.

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