Most used online marketplaces in Spain 2023

Published by Statista Research Department, Jul 5, 2023
According to a 2023 survey, Amazon is the online marketplace with the highest user penetration in Spain, with nine out of ten online shoppers using the platform. AliExpress ranked second, with a 57 percent penetration rate, followed by El Corte Inglés and Decathlon, each with 50 percent.

Online marketplaces with highest consumer penetration in Spain in 2023

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Release date

2023

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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