Consumption channels of women's underwear in China 2020

Published by
Xin Ou,
Feb 23, 2024
In 2020, over 43 percent of Chinese consumers preferred purchasing lingerie online. In that year, with the impact of coronavirus outbreak and the rising of live-stream e-commerce in China, online lingerie brands gained abundant traffic.

Leading channels for purchasing lingerie among consumers in China in 2020

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Release date

May 2021

Region

China

Survey time period

2020

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Overview

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Retail

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Spending

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Consumption

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No-bra

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Underwear and lingerie in the UKApparel market in the U.S.Apparel market worldwide Apparel market in the UKHigh street retail in the United Kingdom (UK)
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