Brand preference of women's lingerie in China 2020, by origin and price

Published by
Xin Ou,
Feb 23, 2024
In 2020, almost 43 percent of Chinese female consumers preferred domestic affordable brands when buying lingerie. In that year, over 70 percent of consumers chose domestic lingerie brands.

Brand preference of lingerie among female consumers in China in 2020, by origin and price level

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Release date

May 2021

Region

China

Survey time period

2020

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