Among the leading Norwegian companies, Telia was found to have the most effective digital marketing strategy in 2020. The company earned 4.4 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.
Norwegian companies with the most effective digital marketing as of October 2020
(index score)
* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Norway
• No more than one brand in the same in the same industry per company"
** The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BearingPoint. (January 25, 2021). Norwegian companies with the most effective digital marketing as of October 2020 (index score) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint. "Norwegian companies with the most effective digital marketing as of October 2020 (index score)." Chart. January 25, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint. (2021). Norwegian companies with the most effective digital marketing as of October 2020 (index score). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint. "Norwegian Companies with The Most Effective Digital Marketing as of October 2020 (Index Score)." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint, Norwegian companies with the most effective digital marketing as of October 2020 (index score) Statista, https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/ (last visited December 23, 2024)
Norwegian companies with the most effective digital marketing as of October 2020 (index score) [Graph], BearingPoint, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
