Among the leading Norwegian companies, Telia was found to have the most effective digital marketing strategy in 2020. The company earned 4.4 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.
Norwegian companies with the most effective digital marketing as of October 2020
(index score)
* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Norway
• No more than one brand in the same in the same industry per company"
** The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.
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BearingPoint. (January 25, 2021). Norwegian companies with the most effective digital marketing as of October 2020 (index score) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint. "Norwegian companies with the most effective digital marketing as of October 2020 (index score)." Chart. January 25, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint. (2021). Norwegian companies with the most effective digital marketing as of October 2020 (index score). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint. "Norwegian Companies with The Most Effective Digital Marketing as of October 2020 (Index Score)." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
BearingPoint, Norwegian companies with the most effective digital marketing as of October 2020 (index score) Statista, https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/ (last visited November 23, 2024)
Norwegian companies with the most effective digital marketing as of October 2020 (index score) [Graph], BearingPoint, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/1236834/companies-effective-digital-marketing-norway/
