Despite the growing popularity of marketplaces, there are still those who are not yet convinced by this online shopping channel. According to one study, a quarter of users surveyed said that the leading reason they did not buy from online marketplaces was their preference for shopping from small businesses. Lack of convenience and confidence in this shopping option was the second most cited reason.
Reasons why consumers did not buy in online marketplaces in Spain 2020
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Observatorio Nacional de Tecnología y Sociedad (Spain). (November 16, 2021). Reasons why consumers did not buy in online marketplaces in Spain 2020 [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1236745/reasons-not-to-use-marketplaces-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain). "Reasons why consumers did not buy in online marketplaces in Spain 2020." Chart. November 16, 2021. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1236745/reasons-not-to-use-marketplaces-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain). (2021). Reasons why consumers did not buy in online marketplaces in Spain 2020. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1236745/reasons-not-to-use-marketplaces-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain). "Reasons Why Consumers Did Not Buy in Online Marketplaces in Spain 2020." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1236745/reasons-not-to-use-marketplaces-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain), Reasons why consumers did not buy in online marketplaces in Spain 2020 Statista, https://www.statista.com/statistics/1236745/reasons-not-to-use-marketplaces-spain/ (last visited August 31, 2024)
Reasons why consumers did not buy in online marketplaces in Spain 2020 [Graph], Observatorio Nacional de Tecnología y Sociedad (Spain), November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1236745/reasons-not-to-use-marketplaces-spain/