Adoption of mobile-first marketing strategies in EMEA 2019-2020

Published by Statista Research Department, Jan 6, 2023
In 2020, more than 60 percent of responding marketers from Europe, the Middle East, and Africa (EMEA) agreed or strongly agreed with the statement "We have adopted a mobile-first approach with our strategy;" 17 percent disagreed or strongly disagreed, while 22 percent remained neutral.

Level of adoption of mobile-first marketing strategies in Europe, the Middle East, and Africa (EMEA) in 2019 and 2020

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Release date

July 2020

Region

Africa, Europe, MENA

Survey time period

2019 and 2020

Number of respondents

298 respondents

Special properties

among marketers

Supplementary notes

The graph presents the reactions of the respondents to the statement: "We have adopted a mobile-first approach with our strategy."

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