According to a small domestic survey held in Italy, most people were not that interested in investing in Bitcoin in 2021. On the other hand, roughly four out of 10 respondents did want to potentially look into the cryptocurrency but were not sure how. Nevertheless, the survey results led the source to believe that consumer investments in cryptocurrency did not have a breakthrough yet in the Mediterranean country, or, as phrased by the source in Italian: "l’acquisto delle criptovalute non ha ancora sfondato". This is reinforced when combining consumer survey results on cryptocurrency adoption from 55 different countries worldwide: Italian consumers were among the least likely ones to own any type of digital currency. However, Italian companies were likely to accept cryptocurrencies as a payment method. This might be due to how relatively expensive the country's payment system is, and cryptocurrency could be a viable alternative for some.
Share of respondents among the customer base of GimmeLike who invest in Bitcoin in Italy in 2021
Users of GimmeLike, a market research firm from and active in Italy
Supplementary notes
* The source does not specify the exact number of respondents - the number of 2,200 is listed as "most of the respondents" (in Italian: "La maggior parte dei partecipanti").
No information was provided on the exact survey method, when the survey was held or the exact survey question asked.
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Website (GimmeLike). (January 14, 2021). Share of respondents among the customer base of GimmeLike who invest in Bitcoin in Italy in 2021 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1236613/bitcoin-penetration-italy/
Website (GimmeLike). "Share of respondents among the customer base of GimmeLike who invest in Bitcoin in Italy in 2021." Chart. January 14, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1236613/bitcoin-penetration-italy/
Website (GimmeLike). (2021). Share of respondents among the customer base of GimmeLike who invest in Bitcoin in Italy in 2021. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1236613/bitcoin-penetration-italy/
Website (GimmeLike). "Share of Respondents among The Customer Base of Gimmelike Who Invest in Bitcoin in Italy in 2021." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1236613/bitcoin-penetration-italy/
Website (GimmeLike), Share of respondents among the customer base of GimmeLike who invest in Bitcoin in Italy in 2021 Statista, https://www.statista.com/statistics/1236613/bitcoin-penetration-italy/ (last visited November 18, 2024)
Share of respondents among the customer base of GimmeLike who invest in Bitcoin in Italy in 2021 [Graph], Website (GimmeLike), January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1236613/bitcoin-penetration-italy/