In 2020, face-to-face detailing marketing, when a pharmaceutical representative visits a hospital, was the most common promotional technique used by 71 percent of pharmaceutical companies in the CIS region. E-meetings were used in only five percent of the cases.
Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IQVIA. (March 24, 2021). Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. "Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel ." Chart. March 24, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. (2021). Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. "Distribution of Promotional Volume in The Pharmaceutical Industry in The Commonwealth of Independent States (Cis) in 2020, by Channel ." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA, Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel Statista, https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/ (last visited November 22, 2024)
Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel [Graph], IQVIA, March 24, 2021. [Online]. Available: https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
