In 2023, Facebook was the preferred social network among online marketplace shoppers in Spain, used by 58 percent of them, according to a survey. Instagram, also owned by Meta, followed closely, with 56 percent of marketplace users.
Social networks most used by buyers in online marketplaces in Spain in 2023
Characteristic
Share of respondents
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To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Social networks most used by buyers in online marketplaces in Spain in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1236464/most-used-social-media-by-online-marketplaces-consumers-spain/
Tandem Up. "Social networks most used by buyers in online marketplaces in Spain in 2023." Chart. June 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1236464/most-used-social-media-by-online-marketplaces-consumers-spain/
Tandem Up. (2023). Social networks most used by buyers in online marketplaces in Spain in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1236464/most-used-social-media-by-online-marketplaces-consumers-spain/
Tandem Up. "Social Networks Most Used by Buyers in Online Marketplaces in Spain in 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236464/most-used-social-media-by-online-marketplaces-consumers-spain/
Tandem Up, Social networks most used by buyers in online marketplaces in Spain in 2023 Statista, https://www.statista.com/statistics/1236464/most-used-social-media-by-online-marketplaces-consumers-spain/ (last visited July 22, 2024)
Social networks most used by buyers in online marketplaces in Spain in 2023 [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236464/most-used-social-media-by-online-marketplaces-consumers-spain/
