Share of online marketplace shoppers in Spain 2024, by age

Published by Statista Research Department, Dec 4, 2024

According to a 2024 study, the largest share of shoppers in online marketplaces in Spain were adults between 46 and 60 years old. Shoppers between 18 and 30 years old represented a fifth of the adult buyers. That year, roughly half of the Spanish online shoppers knew what a marketplace was and could define it correctly.

Distribution of online marketplace shoppers in Spain in 2024, by age group

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Release date

2024

Region

Spain

Survey time period

July 2024

Number of respondents

600 online shoppers

Age group

18-75 years

Method of interview

Computer-assisted web interviews (CAWI)

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Spanish
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